Sanika Y. DeshpandeSanika Y. Deshpande

Problem Solving

How complex enterprise problems get diagnosed, structured, and solved

Three recurring failure patterns in global marketing organisations — and the frameworks used to resolve each one with measurable outcomes.

Diagnosis

Regional teams each running their own campaign stack, with duplicate lead records, inconsistent qualification rules, and no shared definition of a marketing-qualified lead.

Approach

  • Audit every regional instance, integration, and data flow into a single architecture map
  • Define one global lead object, scoring model, and routing contract
  • Migrate regions onto the standardised platform in governed waves

6+

Regions on one governed platform

1

Global lead definition replacing fragmented rules

↓

Duplicate records and manual reconciliation